Bridging the pickleball industry between the United States and China. We help pickleball brands break into new markets with precision strategy, deep relationships, and insider expertise on both sides of the court.
我们是连接中美匹克球产业的专业咨询团队。凭借对两国市场的深刻理解与精准战略,帮助品牌成功进入新市场,实现跨越式增长。
Get in Touch 联系我们Whether you are a Chinese brand entering the U.S. market, an American brand looking to expand into China, or simply looking to grow your pickleball brand domestically before taking the next step, we offer end-to-end consulting tailored to the industry.
无论您是进军美国的中国品牌、希望拓展中国市场的美国品牌,还是希望先深耕本土市场再迈向国际的匹克球品牌,我们均提供专为行业量身定制的全方位咨询服务。
Comprehensive go-to-market planning for pickleball brands entering a new country, including competitive analysis, channel selection, and regulatory guidance.
为进入新市场的匹克球品牌提供全面的市场推广规划,涵盖竞争分析、渠道选择与合规指导。
Leveraging deep relationships across both markets to identify the right distribution partners, retail buyers, and platform strategies for maximum reach.
依托深厚的双边市场资源,精准匹配分销伙伴、零售采购商与平台策略,实现最大市场覆盖。
On-court product evaluation drawing on an extensive network of high-level competitive players across the U.S. and China. We gather structured feedback from athletes at multiple skill levels to give brands a comprehensive picture of how their products perform in the market.
依托覆盖中美两国的高水平竞技球员网络,进行系统化实战产品测评。我们汇集不同竞技水平运动员的结构化反馈,为品牌提供产品市场表现的全面评估。
Positioning, messaging, and campaign development tailored for cultural resonance on both sides of the Pacific, drawing on best-in-class strategic frameworks.
运用顶尖战略框架,打造契合中美两国文化的品牌定位、传播策略与营销方案。
Helping pickleball brands plan and execute events, and securing sponsorship and partnership deals with tournament organizers across the U.S. and China. From concept to court, we connect brands with the right platforms to maximize visibility.
协助匹克球品牌策划与执行赛事活动,并在中美两国赛事组织方之间促成赞助与合作协议。从方案构思到落地执行,助力品牌对接最优平台,最大化市场曝光。
Scalable business planning and growth transformations for brands at every stage, grounded in experience across global logistics, banking, and healthcare.
为各阶段品牌提供可扩展的商业规划与增长转型方案,深耕全球物流、银行及医疗行业实战经验。
Ethan is a consultant who specializes in optimizing complex systems and driving measurable business outcomes. Currently a law student at Stanford Law School, he graduated magna cum laude from Yale University with a degree in Mathematics and Philosophy.
Prior to founding CrossCourt Global, Ethan was an Engagement Manager at McKinsey and Co., where he served as a trusted advisor to executive-level stakeholders, leading growth transformations for global logistics providers, developing marketing campaigns for major banks, and creating business planning processes for healthcare companies.
A highly competitive athlete, Ethan has excelled across multiple racket sports and now holds a DUPR rating of 5.2+ in pickleball.
Ethan 专注于复杂系统优化与可量化商业成果的实现。目前就读于斯坦福大学法学院,此前以最优等荣誉毕业于耶鲁大学数学与哲学专业。
在创立跨国全球咨询之前,Ethan 曾任麦肯锡咨询公司项目经理,作为高管层的战略顾问,主导全球物流企业增长转型、大型银行营销推广及医疗企业商业规划等重大项目。
Ethan 是一位极具竞争力的运动员,在多项球拍运动中均有出色表现,目前匹克球DUPR评分达5.2+。
Jay serves as PPA's China Ambassador, and has been a driving force in the sport's expansion across Asia, most notably helping to organize the successful 2025 PPA Open in China. His work spans Beijing, Shanghai, Suzhou, Wuxi, Jinan, Shenyang, and Qingdao, where he has deeply advanced the PPA's growth and infrastructure.
Beyond event promotion, Jay acts as a strategic bridge for the sports industry, helping pickleball brands enter new markets through comprehensive product testing and market planning.
A world-class athlete with a DUPR of 5.4+, Jay was formerly a professional table tennis player. He has since competed in professional pickleball tournaments, bringing elite competitive experience to both his play and his work advising brands in the sport.
王帅(Jay)现任PPA中国区大使,是推动匹克球运动在亚洲扩张的核心力量,尤其参与组织了2025年PPA中国公开赛的成功举办。其工作覆盖北京、上海、苏州、无锡、济南、沈阳及青岛等主要城市,深度推进PPA在华的发展与基础建设。
在赛事推广之外,Jay 亦是体育产业的战略桥梁,协助匹克球品牌通过系统化产品测试与市场规划进入新市场。
Jay 是世界级运动员,DUPR评分达5.4+。他曾为职业乒乓球运动员。转型匹克球后,Jay 曾参加职业巡回赛,将顶级竞技经验融入对品牌的战略咨询之中。
Ready to cross into a new market? Reach out to discuss how CrossCourt Global can help your brand grow.
准备好进入新市场了吗?联系我们,探讨跨国全球咨询如何助力您的品牌腾飞。